in the e-commerce industry, as an operating personnel, every day staring at those PV, UV and other data, every day to fill in the report is a must do. The most talked about every day is the unit price and conversion rate, because it can be obtained by analyzing the data, which should be promoted from that point and improved from those areas. Over time, the data to see more, it will easily fall into the trap of data, you can not penetrate the outside of the data.
, first of all, to find out why consumers choose online shopping, the answer is simple, because cheap. But in the cheap, but also requires quality assurance, otherwise consumers do not buy it. For example, in doing promotional activities, how many yuan to buy a delivery shirt will be sent, and if the quality of rendering unlined upper garment is very poor, I would rather not send. Because this will directly affect the shopping experience of consumers, obviously buy clothes quality and style are good, but because the goods are not good, it is possible to give you a bad review. Therefore, there is no way to get the right answer if you just look at the data.