to get their own brand bigger and stronger, understand the business is the key, and the evaluation of your business what scale is to how to keep a good consumer, or let consumers shop to become your old customer. Competition in the tide, the cake chain industry is also rapid development. Customer retention is the Holy Grail, regardless of how your cake shop chain pattern changeable, this point should be guaranteed to be good at selling themselves!, cake shop chain should be good at advertising, can the development of investors in the market are all efforts in all aspects continuously, analysis do not leak for you do the market.
The key to winning
we can see is visible and invisible is advertising, word-of-mouth customers, while the two types of advertising can bring enormous benefits, especially the latter, so to be able to sell yourself, continue to highlight their own advantages, strengthen their own advantages, let the customer feel the difference service
operators to learn how to use the clerk to distribute leaflets, leaflets, the establishment of promotional platform, in the early stages of the promotion of the promotion of the site to carry out sales promotion, or set up a customer advisory desk for preferential activities to explain, handle, etc.. Gift giving is targeted, not unconditional offer, a gift not only to establish brand awareness, but also consider enhance brand reputation, with its own brand image tightly.
must learn to manage the cake shop chain of employees, employee performance directly affects the customer after consumption, a careless word may lose a customer, a heart warming words can bring a long-term stable and loyal customers
to promote customer service and service technology, to leave a good image of the customer, to enhance the effectiveness of the establishment of word-of-mouth publicity. The organization’s customer service method is not only confined to the cake shop chain, but also some activities do not regularly lift, strengthen ideological and emotional communication with customers.
operators need to pay attention to some problems which we present in the cake shop chain daily business, consumers now want to remember, to ensure their own characteristics, but also need to understand customer needs, innovation of their products, in terms of management, there are many worthy of learning.