Jingdong say capital story signing inroads into the convenience store O2O

March 10, 2017

each reporter Zhang Sifa from Beijing

by the east love Yu Yu Wen, Jingdong (scroll information) announced a new action again. Yesterday (March 18th), Jingdong announced a collaboration with the line more than 10 thousand convenience stores, expanding O2O business. This is followed by the Jingdong and Shanxi Tang Long hypermarkets to carry out the success of O2O cooperation, the first large-scale promotion of this new business model.

in the Alibaba (scroll information), Baidu, Tencent, Suning and other giants hit the banner of high-profile O2O, Jingdong chose to cut into the community service market O2O. Insiders told the daily economic news reporter, unlike other electricity providers, Jingdong play based on their own logistics advantages, combined with IT technology convenience store resources integration. This is on the road IPO Jingdong, is undoubtedly the most telling of the capital story.

Jingdong O2O business expansion

the "daily economic news" reporter learned that this cooperation, joint Jingdong Quik, good neighbors, friends and other brands to expand the cooperation under the more than 11 thousand line stores, located in Shanghai, Beijing, Guangzhou and other more than 15 city. This is the last year, Jingdong and Shanxi Tang Long hypermarkets to carry out the success of O2O cooperation, the first large-scale promotion of this new business model, the program also looks at the end of China’s provincial capital cities and prefecture level cities.

Jingdong COO Shen Haoyu said that the reason for the return line, because the online retail can not replace the retail line". Whether it is the regional customer loyalty or overall share, online is difficult to replace. And after a long cooperation with the Tang Dynasty, Jingdong will continue to develop cooperation with other convenience stores based on this model. After a single user in the Jingdong, the next line of retail stores will be the last 100 meters from the terminal warehouse distribution.

at the end of last year, home not long after the Jingdong CEO Liu Qiangdong called Jingdong dozens of executives in the suburbs of Beijing closed meeting, decided to identify O2O as one of the five strategies in 2014, to create 1 hours of local life circle "O2O strategy. Today, a high-profile expansion of O2O, marking the end of Jingdong O2O test the water.

Business Analyst Wang Liyang of the "daily economic news" reporter said, the Jingdong’s volume, from the starting point O2O convenience store market is small, relatively easy to cut, is a more pragmatic approach. Rely on their own logistics advantages, the integration of online convenience stores, grab a O2O entrance. At the same time, do so to avoid direct competition with Tencent, Tencent shares on behalf of Jingdong on the position to do O2O market, and give up the business relationship with Jingdong has a competition.

it is worth noting that, in the convenience store with the signing of the same time, Jingdong and retail mainstream ERP software service provider SAP, IBM and other companies have signed a strategic cooperation agreement. According to the description of the Jingdong, its idealized O2O model is the technical research and development personnel of Jingdong through the ERP software for the transformation of the online store information systems, commodity systems, supply chain systems, services

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