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Has Viswanathan Anand warmed up to the controversial World Chess logo?

November 18, 2019

first_imgRediscovering winning ways with the World Rapid chess title recently, have helped Viswanathan Anand go back to his good-humoured self again.After criticising the much-in-the-news International chess body (FIDE)’s controversial logo design for the 2018 World Chess Championship, Anand now, if now warmed up to the idea, seems to be less displeased. (Vishwanathan Anand clinches World Rapid Chess title after 14 years)”Actually I don’t think anyone is terribly bothered. We are all having a good laugh at it and you know, it could well be, there is no such thing as bad publicity. If this logo attracts attention and is fun, I can live with it. It’s only for this one event, the World Championship at the end of this year. It’s fine, I think it’s provocative and it attracts attention,” he told India Today. (Viswanathan Anand claims bronze, Magnus Carlsen wins World Blitz Chess)Earlier, joining remonstration from noted grand masters from around the world, Anand was quoted by ESPN as saying, “In the end, people watch chess for the games. I’m hoping this doesn’t end up pushing us into late night TV.”The logo in question features two chess people intertwined with their legs around each other and arms wrapped in a chess board. World Chess, the commercial arm of FIDE has been promoting its logo design unapologetically calling it ‘controversial and trendy, just like the host city’ (London).Key visual for the 2018 World Chess Championship is controversial and trendy, just like the host cityhttps://t.co/cfmJHz4FEu pic.twitter.com/tyQM0sNbmEadvertisement- Paulo Tomás Neves (@ptneves) January 8, 2018The Championship match in chess is played between the reigning winner and a challenger, determined by a Candidates tournament. This year end, Magnus Carlsen, Norway’s World number one and current holder of the chess crown, will take on a challenger to be decided at a Candidates tournament in March.The logo for good or otherwise has generated some buzz around the Championship.last_img

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