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The United States from the media God from marketing guru to entrepreneurial Guide

By on March 5, 2017

Seth Godin has the most popular online marketing blog. Those who believe in his entrepreneurial ideas, sum up their ideas as follows: to make changes happen.

The

Corie Brown

the Internet in the late 90s of the last century, is still a toddler, but then Seth Godin has gained wealth by it: training people to use e-mail to direct marketing relationships with potential customers. His ice breaking "Permission Marketing" describes his marketing theory in detail, and also makes him a mentor to the age of the Internet pioneers. read more

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How many B2C e-commerce enterprises stumbling block

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focus on "e-commerce practical and pragmatic, dry cargo sharing" 2009 generation of e-commerce conference, major domestic well-known e-commerce enterprises gathered in charge of e-commerce industry, pointing Jiangshan jiyangwenzi, but is more likely to look farther, to explore the future development of B2c electronic commerce the road. From the many e-commerce heavyweights in a more than a word or two, they tried to wave clock a glimpse of something worries about the development of B2c e-commerce enterprises. read more

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Baidu battles High German deeper factor is the fear behind Ali

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recently, Baidu High German war again, no less than a few months ago, the smell of gunpowder navigation free combat. You attack me to a few back and forth, the two sides not anxious.

yes, the focus of Baidu and high moral struggle is the main entrance of the dispute of navigation map, and the recent acquisition of public comment came Baidu voice again deepen public opinion on the Baidu LBS+O2O layout concerns. In fact, the deeper, the Baidu with high moral war, can be said to Ali sniper war.

will take Baidu blocking Ali High German read more

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GoogleAdSense revenue calculation method

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How to apply Google AdSenseAddress:<br http:="" www.google.com="" dsense after entering the page and select Chinese, then you will see<br: very="" easy="" to="" start!="" click="" on="" the="" start="" of="" application!="" ok="" apply="" it="" ~! if your site within one month of the search query number reached more than 5 million times, the amount of web browsing or content is more than 10 million times, you can use the Premium AdSense. general approval takes 2 days to a week, we hope to be patient, pay attention to the mailbox must be correct, because all and GOOGLEADSENSE team deal depends on this mail, YAHOO and HOTMAIL..GMAIL recommend the best ~! 163 ah SOHU used to do before you depressed ` `!

Google AdSense revenue calculation method

Advertising profit (profit is a very simple calculation unit cents):

Revenue = (Impressions * CTR * CPC)

= profit rate (advertising click through rate * * shows the number of times each click cost)

is clear from the profit by advertising display number, click through rate, multiplied by each click costs three digits. With them is proportional.

advertising display number, each click cost depends on the site of the industry, content, and flow. The quality is closely related with the website. Click through rate (that is, when the ads displayed click rates).

The calculation method of



every one thousand times the cost of display. From the publisher’s point of view, the cost per thousand shows is a very useful way to compare the revenue of different channels and advertising programs. It is calculated by dividing the total income by one thousand times. For example, if the publisher’s display number is 45000, the income obtained is US0, the cost per thousand display is equal to US0/45, or US.00.
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This year, double eleven electricity supplier pinch each other to reduce the phenomenon

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is known as "the history of the most stringent advertising law" revised "advertisement law" on September 1st formally implemented, the new 33, revised 37, overall, enrich and refine the regulatory requirements, increase the intensity of punishment for false advertising. "IT times" reporter observed that the new "advertising law" has been implemented in the past two months has achieved some results, the majority of Internet companies in the past to actively modify the contents of non-compliance advertising. read more

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Sinopec convenience store net to sell Taobao products

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central enterprises of Sinopec opened a small shop in the Taobao online sales, Fujian Wuyi specialty. Reporters yesterday from Sinopec Group confirmed that in April 10th, Sinopec Sen Mei Wuyi specialty store "Taobao flagship store officially opened for business. Sinopec’s easyJet convenience store try through the network + entity this model, the online and offline platform to get through.

oil prices hit

Reporters in the Taobao

online to see, at present, the store has more than 30 kinds of commodities, including Wuyishan, Pucheng, Jianou Dahongpao tea rice dried bamboo shoots. The future will be based on the sales situation, more and more types of goods, and can provide ticket sales, hotel reservation, tour guides recommend extension of value-added services. read more

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EBay abandon mobile applications advertising the impact of the experience of no real revenue

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Beijing morning news on December 20th eBay, President of the global market of German · Wenig (Devin Wenig) said that from the beginning of next year, eBay will give up the mobile application advertising.

said: we are not satisfied with the user experience of advertising, we do not need the money." This year, eBay in the application of iPhone advertising, as an attempt, but then found that these ads affect the user to use, and occupy a large area of the smart phone screen. In addition, advertising did not bring substantial revenue. So wenig said: "advertising is not worth doing." read more

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Electricity supplier in 2012 the whole industry cautious atrophy

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2011 the total number of national B2C industry site more than 1.2. The total investment in e-commerce industry more than 4 billion U.S. dollars, while all electricity supplier companies to increase the loss is estimated at more than $2 billion. Burn after several well-known business tycoon also before the United States IPO. 2011 buy site is also facing a large number of layoffs, bankruptcy, capital chain rupture negative news, the number of 5000 buy site plummeted to more than 4000.

from the middle of last year, the collapse of the electricity business, adjust the case on the constant. Such as department website B2C large warehouse Sinar Mas Group investment fell down, and my friend net layoffs adjustment. read more

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The electronic commerce in the spring to network promotion can not be impatient

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"the spring of the Internet is coming", "the spring of e-commerce is coming". The sound of a cry of Internet practitioners, to the development of traditional enterprises pointed out the direction for the small and medium-sized enterprises into e-commerce increased confidence. The development of e-commerce today can not be separated from the traditional enterprises to join, it is because many of the traditional enterprises to enter the industry with hope, want to achieve in the e-commerce industry. Promote the rapid development of e-commerce. read more

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Cheated 40 thousand and 5 exclaimed with no third party payment tool

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in mid April 2009, Zhu, Jiangsu, Zhenjiang, reported to the public security organs, said he was cheated 45 thousand yuan. The public security organs in the investigation found that this is a very old place in Internet fraud in the media highly developed today, such cases do not know how many times have been exposed, but also made the same mistake just.

According to

reports, Mr Zhu is to see the release of information in a well-known shopping network, the two sides negotiated directly to the cost of 45 thousand yuan to each other’s account, without any guarantee and the use of third party payment tool. Happy waiting for Mr. Zhu received the 3 days, but to the seller to store empty results, this time only dahushangdang. The public security organ staff revealed that such fraud criminals often use the Internet to release information, the neglect of people in improper trading after being cheated of the loss is often difficult to recover, so everyone should have some knowledge of security online shopping, shopping platform will undertake the necessary responsibility. read more

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